Dressed to Kill: Experience of a Lifetime

By Leah Lamorte
Photo courtesy of FLY


Florence University of the Arts encourages its students to go beyond the classroom by engaging with the local community, and establishing a creative presence in Florence.  FUA creates a space for students to take what they learn in class and apply it to real life events. Often, different classes within FUA collaborate with one another to design and produce special events, giving students valuable hands-on experience and leadership opportunities.

One of the first events of the 2016 fall semester was Dressed to Kill: Crimes of Passion Against Fashion hosted by FLY (Fashion Loves You). The event showcased the collection of vintage designer and student-made pieces in FLY’s retail store at a discounted price. The event featured the theme of murder mystery and guests are encouraged to investigate the murders of fashion designers such as Versace and Gucci while enjoying appetizers and the cocktail of the evening, “Nightshade.”

Students were involved in almost every aspect of the production of the event. A group of students in the Visual Merchandise and Display class, taught by Professor Sandra Nannini, were responsible for creating a color scheme and display for the store consistent with the theme of murder mystery. The students - Megan Crowe, Amelia Boss, Samuel Frackleton, Rebecca Finn, Laura Baxter, and myself - framed portraits of the murdered fashion designers, organized the merchandise of the store, and designed the window and mannequin displays.

Students studying the culinary arts through the Apicius hospitality department at FUA also contributed to Dressed to Kill by making and serving the delicious appetizers offered to guests. They are specialists in creating original and tasty appetizers; they do so every Wednesday for AperiGanzo, their weekly aperitivo event.

Also at Dressed to Kill, guests could get their “fashion mug shots” taken by students in the Fashion Photography class taught by Professor Simone Ballerini. The mug shots included witty crime descriptions on them such as “Wore leopard print from head to toe,” or “Overdosed on too many accessories at one time.”

In addition to giving students hands on experience relevant to their classes, FUA events give students a chance to interact with local Florentines FLY is a known spot for locals to browse vintage designer collections. There’s no better way to start up a conversation with a Florentine then with fashion!

By the success of the occasion, it’s safe to say that
Dressed to Kill left its guest dying for the next FLY event!

dressedtokill

FAST Student Featured in Magazine

By Melissa Nystrom and Kelsey Shaw
Photo courtesy of Hylozoic*A


FUA student, Alexia Whitaker, was featured in ELEGANT Magazine issue No. 19. Last spring, Alexia Whitaker enrolled in an apparel design course with FUA where she was given the resources possible to grow as a designer. Through this course, she learned about the different elements and pieces that go into designing a collection. The styling team Hylozoic*A discovered a top designed by Alexia and featured at FLY, and chose the piece for the Golden Cage spread of ELEGANT.

The mission of FUA and FLY Fashion Loves You boutique is to foster interaction with the local community through a Florentine perspective of fashion. Once a student completes a semester, their work is featured in the FLY boutique for 6 months. During this time, designers are able to browse through completed student work to find pieces that they could use in upcoming projects or photoshoots.

Florence University of the Arts offers experiential learning classes that provide students with opportunities to gain practical knowledge in their field of study. FLY Fashion Loves You boutique was established to give students the chance to produce quality work that can be taken seriously in the fashion industry.

Check out ELEGANT on the magazine website.

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Eva Di Franco Presents Wabi-Sabi

By Cheree Fraser and Lauren Berry
Photo courtesy of the authors


FUA students interview FLY emerging designer and FUA faculty member Eva Di Franco about her recent participation at the FLY “Tell Me A Story” event, and student Kayla Jacobs who was involved in the event organization.

The Blending of Two Philosophies

With her mushroom haircut and piercing red lip stick, Eva Di Franco smiled shyly when asked to speak on her event. She casually propped up onto the table and swung her legs with her hands folded, took a deep breath, and prepared herself.

This Italian designer and FUA faculty member premiered her Wabi-Sabi fashion line on November 18 at FLY. According to Di Franco, the event titled “Tell me a Story” means a lot to her: “Each designer has a story to tell and everyone has a different medium.
Some people draw, some people write, and some people design clothes.”

Complex Ideas

Being nervous wasn’t an issue for her, although she was certainly worried about how the public would understand the overall concept. She emerged two philosophies into her line, which included a Japanese notion that even the smallest things were beautiful and imperfection is what makes it special. Her other philosophy was a Western influence on how everything must be big, magnificent, and perfect.

Di Franco decided to have two models wear her clothing and do a live performance, thanks to the FLY event format. They read excerpts containing Wabi-Sabi and Western ideas. One model performed the Wabi-Sabi text and the other performed the Western text. Halfway through, they switched clothes along with the excerpts. This represented the two ideas coming together.

A Student's Perspective
    
Being an equal lover of fashion and designers like Michael Kors and Diane von
Furstenburg, experiential learning student Kayla Jacobs can’t contain her excitement about the FLY event.  With big dreams of working in New York City for a magazine as a special events coordinator, she was involved in the event organization and highly anticipated the outcome of the event.

“I hope the evening allowed locals to get a feel of the F.L.Y. fashion department,” Jacobs said. “To see professional designers, local designers, and to see Alexandra (the FAST student selected to participate as a designer) dip her toe into the pond with other really successful designers showed the different phases of success.”

When Jacobs speaks about fashion, her passions are evident. She discusses her love for wearing “all black” and especially enjoys the street style showcased here in Florence.

What Does Fashion Mean to You?

With Jacobs standing next to Di Franco, she claims that she is one of her inspirations. They shared a friendly laugh about the generous statement, and Di Franco concluded with her own piece of advice for fashion lovers: “Be comfortable in what you wear. Fashion is not about trends because trends come and go. Be comfortable.”

Find out more about Eva Di Franco at her website.

eva di franco wabi sabi fly fua florence

Fall 15 Final Event: Tell Me a Story

By Michelle Gaykowski, Malu Figuerido Palma, Kayla Jacobs, Miranda Porterfield, Alexandra Zofcin
Photos courtesy of FLY

On November 17, FLY was filled with fashion aficionados during its fashion performance event, “Tell Me a Story.” FLY is a retail store and non-profit project that is managed by Florence University of the Arts faculty and international students, and aims to discover emerging fashion designers in order to help promote their brand as they enter the competitive fashion retail market in Florence. Music by DJ Miki Semascus filled the air and a lovely aperitivo was catered by Apicius, the International School of Hospitality at FUA. While the FUA community and Florence locals enjoyed a unique evening, the main attractions were the collections of FLY’s Fall 2015 emerging designers, Eva Di Franco and Bastah. Student designer, Alexandra Zofcin, along with many other examples of FUA student work were featured as well.

While staying in line with the theme "Tell Me a Story," the designers arranged performances to further communicate the essence of their collections. As the performances unfolded, guests were able to gain a better understanding of what each collection embodied, creating a stronger connection between the designer and consumer. Cheree and Desaree Fraser, both students studying abroad at FUA, embodied Eva Di Franco's collection of Japanese-inspired garments and performed a dramatic reading extract of the book of Wabi-sabi on the language of clothes. The designer duo of Bastah chose to express its collection through the art of movement and modern dance performance called “Temporale,” by the dancers Debora La Mantia and Daniele Berti of the Brick dance company.

To end the evening, student Alexandra Zofcin's showed a garment that she designed and created during her studies at FUA. Zofcin's performance was called “It is, but it isn't,” modeled after the design esthetic of her garment. Her piece embodied a sense of timeless androgyny in order to personify something that lives in a middle ground, a gray area of life. The performance sought to elude the purgatory of fashion - it is, but isn't.  She shares:

“Participating in "Tell Me a Story” truly felt like a once in a lifetime experience. I've never felt prouder of displaying and exhibiting at an event. The innovation behind the event was definitely contagious, and gave me the drive and inspiration to keep pushing myself for a successful outcome. It felt like a dream to me; the feeling is one I won't forget, a mixture of excitement, tension, and relief. I am truly grateful to FLY and FUA for giving me this wonderful opportunity.”

Since FLY is managed by both faculty and students, and FUA study abroad students are given the opportunity to gain valuable hands-on experience outside of the standard classroom setting through this type of experiential learning. This fall semester, four students from many different parts of the world collaborated to organize and plan each event that has been held at the boutique since this September. Wether it is promotional planning or retail management, the students have increased their knowledge about the Italian fashion industry and have gained the necessary skills for future projects and careers in the field.

FLY Fashion Loves You
BORGO PINTI 20R
Florence, Italy
055 033 3175
Website

tell me a story fly fua florence

Contemporary & Classic: Fused at FLY

By Erica Kavanagh and Sarah Waller
Photo courtesy of Sarah Waller

FLY Fashion Loves You welcomes two emerging designers this Fall, Helga Kovacs and Bastah.

Black & White

Cool and dark tones with splashes of colors fill the retail store of FLY. The experimental store highlights two new collections for the first time from emerging designers, Bastah and  throughout the event, Black and White. Hosted by Florence University of the Arts, the event is reminiscent of fashion photographer pioneer, Richard Avedon and his iconic style. Using black and white with various hues of grey, Avedon’s portraits are bold and fun yet well posed with elegance. The photographs of the sophisticated celebrities express genuine emotions; similarly, FLY’s retail space atmosphere conveyed much of the same characteristics. Helga Kovacs

Traditional Materials Meet Innovative Styles  

The unconventional, innovative accessories of Helga Kovacs explore the stylistic boundaries of leather backpacks, handbags and wallets. The geometric items in her most recent collection, Palle, are solid colors with accenting metallic interiors articulating a charming futuristic style. Although Kovacs is an emerging designer, she is not new to the industry.

With experience in manufacturing leather, Helga began using her expertise along with her creative style to design her own line of leather accessories. Since then, the emerging Hungarian designer has focused on bringing production, manufacturing, and craftsmanship together in a creative fashion thus establishing her personal brand.

Her current collection, Palle emphases Kovacs experimental design solutions and patented plastic fasteners. The detailed-oriented contemporary accessories are high-end however very much functional and enjoyable. Through collaboration, FLY Fashion Loves You gives Helga Kovacs’ brand the opportunity to display her collection to the local Florentine community.

Discover the Inner Goddess with Bastah

The initial visit to the Bastah website will supply visual images of classic style for the modern woman. In FLY, the clothes spark an emotional response. The soft feel of the thick, quality fabric sends chills down the spine, and the minuet detail in the fiber of the fabric initiates the same response as a Georges Seurat painting. It’s near impossible to not fall madly in love with the simple details of Bastah’s line.

As emerging designers, Natasha Kontic and Brian Mario Brogi created the Bastah brand for the traveling, working woman. Inspired by the Egyptian city that worshipped the goddess of cats, Bastah appeals to women who enjoy exploring life’s possibilities and remote corners. Their curious, intelligent clientele desire comfortable yet chic clothes for everyday living.

The collection featured at FLY embodies these ideals. The pieces feature neutral colors to be combined with any other piece in the collection. Each item focuses on the cut of the woman silhouette, creating an elegant and feminine look with little use of pattern. The fabric and quality stand out above the competition making Bastah one of the most unique classic-inspired collections available. Although the collection is aesthetically pleasing, the pieces can only be truly admired and understood in the store. Thanks to FLY, consumers experience the feel and the immense details of quality and fabric Bastah offers..

Student Involvement

These emerging designers collaborate with the students at the Florence University of the Arts. The students of FAST, Fashion & Accessories Studies & Technology, planned the opening event and created promotional ideas for the collections. The real world experience often helps students decide if they are on the right career path.  Michelle Gaykowski, a finance and business major with an emphasis in marketing, also currently interns at FLY.

“It’s definitely reassured me that I am on the right path,” Gaykowski said.

This experiential learning experience gives the students of FUA a real-world opportunity in the industry. Malu Palma, a fashion design intern at FLY, has benefitted from working with the two designer brands.

“I want to have my own company so it was good for me to hear from people who are actually doing it,” Palma said.

Both Palma and Gaykowski appreciate the FLY experience and working with these designers. The relationship between the students and designers is a unique copartnership. Through the collaboration and events, FLY continues to unite the international school with the local Florentine community.

FLY Fashion Loves You
BORGO PINTI 20R
Florence, Italy
055 033 3175
Website

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Working Backstage at New York Fashion Week

By Erica Kavanagh
Photo courtesy of Kathleen Grey

Fashion journalism alum, Kathleen Grey experienced working backstage at New York City’s biggest annual fashion event.

After studying at Florence University of the Arts in the spring semester of 2015, Grey returned to her home university, Emmanuel College in Boston, Massachusetts. Since then, she has contributed to her school’s Her Campus chapter, an online magazine and hired by a public relations agency for freelance work at this year’s New York Fashion Week.

What was your involvement in this year’s New York Fashion Week?

KG: It all started with my good friend in New York they were instrumental in helping me get to New York Fashion Week because you have to have some sort of connection in order to get involved. However I was lucky enough to get hired to work backstage with a public relations agency. Basically what we did was prepare for the events. I worked only for one day but during that one day I helped set up for two shows, Project Runway and Karigam (an unique label, also an emerging designer). It was a really long day, which started at 5am and went until 4pm. During that time we did a ton of work with that being said without the use of PR agencies there wouldn’t have been a show because they do all the set up. This opportunity was an incredible backstage look into what happens behind the scenes, including all the preparations. I really appreciated it.

How did you prepare for the event, and how long did it take? 

KG: I traveled with my photographer and friend, Julia. We were in New York City for three days despite only working backstage for one. The preparation for this trip was a very strenuous process. However with the backstage perks I didn’t really feel the need to prepare in a sense to study. I figured I was capable of doing it since it my passion. Therefore it was really awesome not worry about the forethought of it, I just knew what was going to happen. In order to get this opportunity I had to send over my resume and application to the agency. Once I was hired I realized this chance isn’t granted to everyone, which made me really proud of myself. Regarding the rest of the preparations for New York Fashion Week was the travel logistics, creating objectives for the trip, discussing and planning ideas for my blog, etc.

Were there any designers or collections that surprised you?

KG: Well with working backstage I was lucky enough to sit down in the show for the second designer, Karigam. I have never gone to an official runway show in New York for a real label, so that was awesome. I was so excited and I had no idea that we would have that opportunity, so that was a nice surprise. Unfortunately other than those two shows I didn’t get to see any other designers. Basically the motive for my blog while in New York was to view the fashion industry with occurrences of fashion week through street style. It was a great portal of what was going to happen at the shows and I kept track of who was having a show, what their lines were looking like, and all the fashions that were going to come out for Spring/Summer. I was definitely surprised with many of the designers I was tracking, one of them was Rachel Zoe, I loved her collection and she is one of my favorites. Additionally, Diane Von Furstenberg had very beautiful things that were different from what her traditional lines typically look like. I was really surprised by the elements that [Von Furstenberg] used. Other designers that caught my eye were Alexander Wang, and Rebecca Minkoff.

What initially inspired your interest for fashion?

KG: My relationship with fashion has been long stemmed. I have been dressing up, playing different parts, wearing all different types of things for my whole life. Ever since I could remember I was really little and my mom had this box of dress up clothes for me and it was all stuff she had worn. My interest in fashion started there, trying on all her worn outfits, I loved it. I would say in general the women and men in my life have shaped my style, my dreams, and my career I hope to follow. My mother and grandmother were especially instrumental in the development of my passion. There was and is a lot of inspiration that comes from my close relationships from the people I know and love.

How would you describe the relationship between the fashion industry and the media?

KG: For a couple years now since I attended college I’ve been intensely looking at this industry from the public relations and journalistic side of things. I appreciate both sides but looking at the different changes that have come about I would have to say the fashion industry is almost the media and the media is almost the fashion industry and that has it’s perks and downfalls. I think in the progression of what our media is and it’s transition from print to online to blogs and videos, all the different channels that the media has taken over that has carried over into the fashion industry. I would say today the media heavily influences the biggest names in fashion.

While attending FUA, which classes and/or experiences do you believe best prepared you for this event?

KG: I took many courses while studying at Florence University of the Arts, however I believe the Fashion Magazine class with Professor Federico Cagnucci was the most helpful and crucial. Since I want to be involved and work in fashion journalism, this course helped me bridge the gap between public relations/journalism and the fashion industry. Understanding and utilizing the different skills taught throughout the course overall helped me become a better candidate and allowed me to experience the amazing opportunity at NYFW.

How would you define your personal brand and style? And in what ways do you depict this through your blog?

KG: Fashion blogs are not about just wearing great clothes or having cool outfits, it’s important to bring more to the table and to have more substance; I think it’s crucial. How I would define my brand is something that is inspiring and sends a positive message whether it’s body image, self-image, mentality, and positivity. I like to incorporate all those elements into each post that is really what  has been about and has transitioned into. As far as my style that can go on for hours. I love wearing different things, but nothing too abstract. I would define my style as refined feminism. I think it’s cool to wear pants or wear a suit, it is a classy, sophisticated style mixed in with roughness or differentness. It’s hard to put it into one category since I do wear a wide variety of things.
my blog
Did Italy’s culture influence your work while you were abroad, if so in what ways?

KG: Yes! Whenever I went out to go shopping or to go out into town it was always an experience, the streets are always like runways. I have this one image in my head of a woman that I saw in Piazza Republica. She was fabulous; she looked like she fell out of an advertisement for Burberry. She was wearing a beige trench coat, nice tailored slacks and high stilettos. I was in awe by the way she walked on the cobblestone, and flew back her hair so effortlessly before she rode off into the sunset on her Vespa. To me that was something that was so cool, the whole juxtaposition of it. The Italian fashion culture plays a huge role in society and definitely influences what I like to wear.

Fashion magazines are incredibly competitive, what advice would give other FUA students looking to enter the same industry?

KG: The advice is plain and simple, and not complicated because I think that is how everybody views their career path. After school it’s a huge question, I get it right now because I am a senior and all the adults in my life love to ask what are you going to do when you graduate, and that’s a huge pressure. It’s hard to resist that pressure or not give in to it and be intimidated. So my advice for those who are studying abroad and many studying in the fashion industry to really put your heart into it and to take chances. You never know who you are going to meet and some of the best advice I have received was to just be kind to everyone because you never know who’s around you and what connections or relations they have. Don’t forget to be kind to yourself, put your best foot forward and to work hard. Nothing comes easy and success is not for free, that’s important to keep in mind no matter what career path you desire.

Check out Kathleen Grey’s Fashion Blog and Twitter!


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SUNSET ON THE RIVIERA

By Zaidy Paiewonsky
Photo courtesy of FLY Fashion Loves You

FLY recently hosted a summer sales and aperitivo event titled "Sunset on the Riviera" on Tuesday July 14, 2015.

FLY, a vintage and high-end consignment store, focuses on selling items of well-known designers, like Emilio Pucci. FLY, which is run by FUA students and faculty, also collaborates with emerging designers based in Florence, such as Yojiro Kake. Designs made by students are also sold after being on display for six months.

Sunset on the Riviera, which is FLY's second summer event, was inspired by the 1950's, the French Riviera, Vespa scooters, Brigitte Bardot, sun-kissed skin, and Mediterranean herbs.

Students and interns were highly involved with the creation, organization, planning and promotion of the event. FLY's manager, Gaia Poli, has also helped by supervising and assigning specific roles to each of the students.

Interns Christine Gallway and Hannah Latone collaborated to create social media content and promote the event. They were also in charge of the visual layout of the displays.

"It's all about figuring out the store's layout and how to attract many customers," Latone said. "It's also about maintaining the same image online and on the physical location of the store."

As a non-profit store, all proceeds go towards student scholarships. FLY's main goal with this event is to keep attracting locals and students in order to support the scholarships. FLY also aims to create valuable on-site and learning experiences for their students and interns.

"It's exciting," said Gallway. "We get to actually plan a real event in a real store. So we learn a lot about the European fashion market and ways to increase sales. Overall it has allowed me to think more creatively and for a wider, international audience."

For more information and photos from the event check out FLY on Facebook and Instagram.

FLY- Fashion Loves You
Borgo Pinti 20/R

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SANDRA NANNINI: FACULTY BIO

By Chandler Viox
Photo by Silvia Mancini

Professor Sandra Nannini is not only a fashion and marketing professor at FUA, but she also balances teaching with a job as the head of sales and marketing for Nannini, a fashion brand founded and based out of Florence.

Tell us about yourself, your background in fashion and your background as a business owner? Where did you grow up?
SN: I'm from Florence, Italy. As a high school student I specialized in scientific subjects and went on to get a degree in marketing from the University of Florence.

You represent Nannini, a well known Florentine accessories brand. Tell us about your position and duties.
SN: I'm responsible for sales and marketing.

How long as your family business been owned and operated?
SN: My family directly owned the brand from its establishment in 1945 until 2014. The brand was recently sold to a new group for whom I currently manage sales and marketing operations.

What is your biggest accomplishment as a business owner?
SN: I'm very proud of finding an appropriate buyer for our company at the right moment.

How long have you taught classes at FUA?
SN: I'm been with FUA for three years where I teach courses in fashion, marketing, and management. While teaching, I found that my personal business experience with my family company gave me that extra spin for fashion courses, which allowed me to focus more on the retail environment. That fact that I can actually bring so much of my personal experience to the classroom makes a big difference.

For one of your visual merchandising classes, you had the students work on a design competition for the FLY window display. What did the students exactly do?
SN: The aim was to create a virtual window for FLY, the retail store at FAST. Each group had a budget of €100 euros and had to use seasonal props and a new design for the permanent totem featured in the FLY window. Groups based their research on inspiration, materials and props, lighting, and expenses. By using these elements, each group created a presentation for a window display proposal.

FUA graphic designer Federico Cagnucci was also involved. Can you tell us more about his presence?
SN: Our class collaborates with the FUA Communications & Marketing department since we focus on visuals and not design per se. I cannot expect my students, who may be more business-oriented, to create perfect drawings or be experts of graphic design software. Federico aids the groups in terms of layout for the totem image. Students bring their ideas to him, and he helps them to elaborate their proposals.

What criteria is used to judge the project?
SN: Level of inspiration, research of materials, budget execution, quality of the lighting, consistency when presenting, and the overall visual impact.

For how long was the selected display featured at FLY?
SN: Once the jury decided the winning display, which had a strong and straightforward focus on springtime scents and freshness evoked by the Tuscan countryside, it was featured for two weeks at the store.

To find out more about the Nannini company, visit the website.

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The School

School of Fashion and Accessory Studies and Technology (FT)

The following departments are grouped under the academic offering of FAST:

Accessory Design and Technology (AD)
The department of Accessory design and technology, developing skills in designing and constructing fashion products like shoes, gloves, handbags, belts, hats, provides students with the professional training necessary for working with accessory products. students will develop a multifaceted skills set, hands-on experience covering all the phases of the creation of fashion objects.

Fashion Communication and Publishing (FC)
The department of Fashion communication and Publishing gives students a 360-degree knowledge on all the topics concerning communicating and promoting fashion, from writing to illustrating with the most recent media. It offers a wide variety of courses focusing on fashion culture to allow students to develop their own critical thinking on fashion and express their own ideas in various forms.

Fashion Design and Technology (FD)
The department of Fashion design and technology enables students to advance in their design, technical and creative skills. It offers a solid educational base in fashion, founded on both the knowledge of fashion history and international designers' works, as well as on principles of designs and creations. its main practical focus is on pattern making, knitting, sewing and construction techniques.

Jewelry Design (JD)
Focusing on all the aspects related to the design and realization of jewels, the department of Jewelry design provides students with a complete knowledge of the matter and of the materials involved in jewelry creation. Graphic techniques of representation and renderings are explored, both in their manual and in their digital forms. From basic construction techniques through gilding and stone setting, the department offers courses in which students, after having acquired all the fundamental skills, are able to create their own designs.



PLEASE NOTE: An asset of the program is the opportunity to showcase student work at FLY, the non-profit retail store of FAST, alongside professional emerging designers based in Italy. All works produced by students will be featured with garment specifications, photographed, and published for promotion on school websites. Garments will undergo a selection process for in-store and classroom placement. Furthermore, FAST experiential learning and internship students will then utilize these items to create window displays and other special installations throughout the season. For this reason, it is not possible for students to take garments, accessories, and the like home upon course completion. In the event that a garment is sold, all profits will go toward FUA scholarship funds for future FAST students.


The Retail Store

FLY - FASHION LOVES YOU

FLY - Fashion Loves You is the store for vintage and handcrafted clothing and objects open to the public and associated with FAST Fashion and Accessory Studies and Technology. All FLY projects and activities are managed by the Fondazione di Partecipazione Palazzi - Florence Association for International Education. FLY is located in a sleek, minimalist space at the FAST Palazzo della Giostra campus in Borgo Pinti along with the fashion department facilities. It is a link of creative expression and exchange between the city and the classroom, between our students and the local community. Click here to visit the FLY website.

Shopping at Fly

At the FLY store one can find the creations of emerging Italian designers, high quality vintage and consignment clothing and accessories, as well as unique handcrafted pieces crafted by FAST students. Unconventional items, unique pieces, and handcrafted objects can also be found in the space. The store seeks to narrow the gap between fashion in classroom and on the streets, and its Borgo Pinti location is a perfect fit for the neighborhood considering the presence of vintage and boutique fashion stores in this street.

Student Academic Involvement

FLY is the heart of FAST and its academic activities and mission. FAST seeks to re-polish Florence’s past and present importance in Italian fashion as well as to bring back the handcrafted “lost arts” – straw, leather and knit products – of the city’s local fashion economy. The store space allows for students to grasp issues of fashion marketing, targets, store management, sales strategies in addition to fashion design. Semester internships such as Store Retail and Management are held at FLY in order to foster student involvement in a professional environment and interaction with the local community. This is a place where students’ fashion aspirations came true by offering to the public what they create.

FLY For Fashionable Causes

FLY is a non-profit store. All proceeds are collected in scholarship funds for Career Development programs in Fashion or Accessory Design.

Get involved in Experiential Learning

Individuals with a passion for the world of fashion and accessories and those who wish to experience it professionally may sign up for Experiential Learning through Learn and Serve courses. In addition to courses that are already academically involved at FLY, anyone who seeks a professionalizing experience can get involved as well. Through enrollment in Learn and Serve courses, team members may assist with the areas of FLY operations and management. Learn and Serve is fully taught, supervised, and coordinated by instructors and offers the unique experience of professional integration and development for all individuals, whether they be students, alumni, or members of the local community. Courses may be taken on a credit or non-credit basis. FLY, like its fellow CEMI, is a window to the local community in Florence. It is a space where students can demonstrate FUA’s cultural mission to the public, by sharing the styles of Florence that extend beyond cultural stereotypes.

Contact Info and Store Hours

Borgo Pinti 20r
50121 Firenze
+390552469016 fax +390552476234

Contact: info@fashionlovesyou.it

Open 12pm-7pm Monday through Friday

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Institution

Fast Mission, Accreditation, Facilities and Faculty Highlights

The academics at FAST aim to bridge the widening gap between design and manual skills in fashion and accessories. The School sustains the local Florentine traditions of Straw, Leather, and Knit production through artisanal and technologically sustainable labs. The School gathers the following academics at FUA:

The School of Fashion and Accessory Studies and Technology (FAST) is structured into five different departments. Each offers courses at the beginning, intermediate, and advanced levels and cover a wide range of topics in the school's specific fields:

Accessory Design And Technology (AD)

Fashion Design And Technology (FD)

Fashion Merchandising (FM)

Fashion Communication And Publishing (PC)

Jewelry Design (JD)

Please click here to read about the FAST mission, accreditation, facilities and faculty



Prospective Students

Prospective Student Information

FAST, as part of Florence University of the Arts offers a variety of programs for prospective students. From certificate programs, to study abroad opportunities and enrichment classes FAST offers something for every level of student wishing to study in the fashion vertical.

Please click the link below to read more about the offerings.

Information for Prospective Students
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