Contemporary & Classic: Fused at FLY
By Erica Kavanagh and Sarah WallerPhoto courtesy of Sarah WallerFLY Fashion Loves You welcomes two emerging designers this Fall, Helga Kovacs and Bastah.Black & White
Cool and dark tones with splashes of colors fill the retail store of FLY
. The experimental store highlights two new collections for the first time from emerging designers, Bastah
and throughout the event, Black and White. Hosted by Florence University of the Arts, the event is reminiscent of fashion photographer pioneer, Richard Avedon and his iconic style. Using black and white with various hues of grey, Avedon’s portraits are bold and fun yet well posed with elegance. The photographs of the sophisticated celebrities express genuine emotions; similarly, FLY’s retail space atmosphere conveyed much of the same characteristics. Helga KovacsTraditional Materials Meet Innovative Styles
The unconventional, innovative accessories of Helga Kovacs explore the stylistic boundaries of leather backpacks, handbags and wallets. The geometric items in her most recent collection, Palle, are solid colors with accenting metallic interiors articulating a charming futuristic style. Although Kovacs is an emerging designer, she is not new to the industry.
With experience in manufacturing leather, Helga began using her expertise along with her creative style to design her own line of leather accessories. Since then, the emerging Hungarian designer has focused on bringing production, manufacturing, and craftsmanship together in a creative fashion thus establishing her personal brand.
Her current collection, Palle
emphases Kovacs experimental design solutions and patented plastic fasteners. The detailed-oriented contemporary accessories are high-end however very much functional and enjoyable. Through collaboration, FLY Fashion Loves You gives Helga Kovacs’ brand the opportunity to display her collection to the local Florentine community.Discover the Inner Goddess with Bastah
The initial visit to the Bastah website
will supply visual images of classic style for the modern woman. In FLY, the clothes spark an emotional response. The soft feel of the thick, quality fabric sends chills down the spine, and the minuet detail in the fiber of the fabric initiates the same response as a Georges Seurat painting. It’s near impossible to not fall madly in love with the simple details of Bastah’s line.
As emerging designers, Natasha Kontic and Brian Mario Brogi created the Bastah brand for the traveling, working woman. Inspired by the Egyptian city that worshipped the goddess of cats, Bastah appeals to women who enjoy exploring life’s possibilities and remote corners. Their curious, intelligent clientele desire comfortable yet chic clothes for everyday living.
The collection featured at FLY embodies these ideals. The pieces feature neutral colors to be combined with any other piece in the collection. Each item focuses on the cut of the woman silhouette, creating an elegant and feminine look with little use of pattern. The fabric and quality stand out above the competition making Bastah one of the most unique classic-inspired collections available. Although the collection is aesthetically pleasing, the pieces can only be truly admired and understood in the store. Thanks to FLY, consumers experience the feel and the immense details of quality and fabric Bastah offers.. Student Involvement
These emerging designers collaborate with the students at the Florence University of the Arts. The students of FAST, Fashion & Accessories Studies & Technology, planned the opening event and created promotional ideas for the collections. The real world experience often helps students decide if they are on the right career path. Michelle Gaykowski, a finance and business major with an emphasis in marketing, also currently interns at FLY.
“It’s definitely reassured me that I am on the right path,” Gaykowski said.
This experiential learning experience gives the students of FUA a real-world opportunity in the industry. Malu Palma, a fashion design intern at FLY, has benefitted from working with the two designer brands.
“I want to have my own company so it was good for me to hear from people who are actually doing it,” Palma said.
Both Palma and Gaykowski appreciate the FLY experience and working with these designers. The relationship between the students and designers is a unique copartnership. Through the collaboration and events, FLY continues to unite the international school with the local Florentine community.
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